Over the last year a lot of time has been spent thinking, writing and developing my thoughts on social gaming and by extension micro transactions. The last few months of my professional life have involved some fairly complex and sometimes scary monetisation designs and discussions.
Image from Matt Hamm. So Games Horizon Conference for the second year running really pushed the social and freemium agenda. My viewpoint, shared by others I spoke to, is that the social gold rush is over but social is here to stay.